Today, everything and everyone is a brand. If you want to develop your personal brand, but can?t afford the fees of a branding firm, this book provides access and insights into a thought-leading mind. For entrepreneurs and professionals looking to manage their business career, it?s more than just theory. It?s part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace. -- from publisher
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