Wong, Henry, author.

Telling your story, building your brand : a personal and professional playbook / Henry Wong.

First edition.

New York, NY : Business Expert Press, 2022.

xii, 120 pages : illustrations ; 23 cm

Book

Today, everything and everyone is a brand. If you want to develop your personal brand, but can?t afford the fees of a branding firm, this book provides access and insights into a thought-leading mind. For entrepreneurs and professionals looking to manage their business career, it?s more than just theory. It?s part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace. -- from publisher

About personal brands. You are your brand ; Why a personal brand ; What makes a brand ; The entrepreneur's brand ; The personal brand vs. a company brand -- How to build your brand. The audit ; What is your purpose? ; What is your superpower? ; Competitive review ; What is your position? ; What are the reasons to believe? ; The six-word story ; What is your one word? ; What emotion can you satisfy? ; What is your brand personality? ; What's your story? ; The story structure ; Using your story ; Creating a mnemonic ; Naming ; Bringing your brand to life ; Building a fanbase ; Taking your brand to market ; Network like a brand ; Pitching investors ; How to be a cult brand ; On reputation ; What to do when your brand goes stale ; Re-establishing + rebranding yourself ; Stay consistent. Please ; To thine own self be true ; Not the end, just the beginning.

Includes bibliographical references (pages 115-116) and index.

Business career development collection

Business career development collection.

Success in business.

Branding (Marketing)

Career development.

1637422857

9781637422854